About White-a-fair



At Hue Floresta, your whitening is our affair.

Whitening and fairness is the new wave in beauty and skincare. Brighter and clearer complexion is sought after in Asian countries where the weather is harsh, people associate fairness with younger look and more beautiful means.

In White-A-Fair, your whitening is our affair, we emphasized fairness of your origin skin color that is healthy, natural and safe to go under the sun. This line contains no skin bleaching whitening agents, but all natural Soy yogurt Derivatives and Pearl to treat from the ultimate root of the skin discoloration and pigmentation problem.

How does melanin develop?

What? Melanin is a pigment

Where? Produce by Melanocytes, located at the base of the epidermis

How? UV radiation (and other factors) causes skin to secrete enzymes tyrosinase which activates melanocytes to produce melanin

Other Factors The sun, heat, over-stressed, pregnancy, allergens & etc

Result Freckles, dark spots, uneven skin tone, premature aging & skin cancer


The White-A-Fair Differences


Unlike the existing whitening products, White-A-Fair is works in a concerted effort to whiten your skin through repairing, protecting and renewing its deep layers to enhance your skin's natural radiance and beauty from within.

  • Suitable for all skin types
  • Non-abrasive, non-bleaching
  • pH balanced
  • Non-comedogenic, no irritant
  • No alcohol
  • No artificial coloring